One-third of a person's life is spent in sleep, and sleep is a normal physiological function that people are born with. However, for modern people, due to factors such as work pressure, bad living habits, and biological rhythm disorders, it is easy to lead to poor sleep quality or even insomnia. Sleeping well has become a luxury.
Sleep Economy Is In Full Swing
According to statistics from the World Health Organization, about one-third of people worldwide suffer from sleep problems. Among them, lack of sleep is particularly prominent. According to a survey in 2019, 40% of Japanese nationals sleep less than 6 hours; more than half of Australian teenagers do not get enough sleep; 62% of adults in Singapore think they do not get enough sleep. According to the survey results released by the Chinese Sleep Research Association, the incidence of insomnia among Chinese adults is as high as 38.2%, which means that more than 300 million Chinese people have sleep disorders, and the sleep problems of young people are more prominent.
Raw Material "Veteran Players" Firmly In The Mainstream Of The Market
Recently, SPINS released the sales data of the top ten functional raw materials in the sleep health field of mainstream retail channels in the United States.
According to the data, melatonin's sales in 2020 will reach 536 million US dollars, and it deserves to be the "No. 1" in the sleep aid market. Its sleep aid effect is recognized. As a traditional sleep aid raw material, melatonin has the largest market sales, but its overall proportion is declining. Valerian, ivy, 5-HTP, etc. are in the same situation. The growth of individual raw material markets is lacking, and even began to decline.
The market growth rate of L-theanine is as high as 7395.5%. This raw material was first discovered by Japanese scholars in 1950. Decades of scientific research on L-theanine has never stopped, and studies have found that it can penetrate the blood-brain barrier and have good calming and soothing properties. From food additives in Japan to GRAS certification in the United States, to new food raw materials in China, the safety of L-theanine has been recognized by many official agencies. Currently, this ingredient is included in many end-product formulations.
Ashwagandha extract, the market growth is also impressive, about 3395%. American consumers have a high market awareness of ashwagandha, and its current sales are second only to magnesium.
New Generation Of Raw Materials Is Coming
The sleep aid market has been growing steadily, especially during the COVID-19 pandemic, when people have become more anxious and irritable, and more consumers are turning to sleep and relaxation supplements to combat the crisis. Market demand is growing, and market raw materials are also being updated and iterated.
Palmitoylethanolamide (PEA), an endogenous fatty acid amide, is produced in the human body and is also found in animal offal, egg yolk, olive oil, safflower, soybean lecithin, peanuts and other foods. Studies have found that PEA is part of the endocannabinoid system and helps improve sleep. Unlike CBD, PEA is legally recognized as a dietary supplement raw material in many countries around the world, and has a long history of safe use.
Saffron extract contains two specific functional ingredients, crocin and crocetin, which can promote the levels of GABA and serotonin in the blood, thereby regulating the balance between emotional elements, thereby improving sleep.
Nigella seeds have a long history of use in Arabic, Unani and Ayurvedic medicinal systems. Black cumin seeds contain compounds such as thymoquinone and thymol, which are highly medicinal and can increase serotonin levels in the brain, reduce anxiety, increase mental energy levels and mood levels, and improve sleep.
Asparagus is not only a kind of food, but also a common food-grade raw material in traditional medicine. It is understood that the asparagus extract jointly developed by a Japanese university and a company in Hokkaido has shown advantages in stress relief, sleep control and cognitive function. At the same time, after nearly 10 years of research and development, Hebei Qinhuangdao Changsheng Nutrition and Health Technology Co., Ltd. has developed a pure natural food asparagus extract product for nutritional intervention and sleep regulation, which fills the gap in this field in China.
Milk protein hydrolyzate such as a milk protein (casein) hydrolyzate with relaxing effect jointly developed by a French company and researchers from Nancy University in France. In 2020, the U.S. FDA approved seven health claims, including improving sleep quality, reducing stress, and helping consumers fall asleep faster.
Magnesium plays an important role in balancing neurotransmitters, improving sleep, improving stress, and relieving muscle pain. The market has grown rapidly in the past two years. According to data from Euromonitor International, from 2017 to 2020, global magnesium consumption will increase by 11%.
In addition to the sleep aid ingredients mentioned above, GABA, tart cherry juice, jujube seed extract probiotics, prebiotics, fungal raw material Zylaria, etc. are all ingredients to be developed.
The survey on dairy products shows that "emotional health" will become one of the hot trends in the dairy industry in 2021. New dairy products around emotional health are growing rapidly. It is expected that sleep aids and stress-relieving dairy products will become industry trends in the future. New outlet. In this field, GABA, L-theanine, wild jujube seed, poria cocos, chamomile, lavender, etc. are all common formula raw materials. At present, a variety of dairy products that focus on stress relief and sleep aid have appeared in domestic and foreign markets.
As consumers' demands for high-quality sleep become clearer, as well as the industrialization upgrade of traditional home textiles, and the cross-border integration of sleep medicine and intelligent technology, the sleep industry will become a new economic growth point in China's health consumption field. Therefore, sleep-related health food and functional products still have a lot of room for market development. "This market is still in its infancy, and more companies will enter the market in the future." source has great market potential.
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